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Videos

Uncovering affinities and brand equity by simply listening

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Marcello Sasso, Tim Burke
January 15, 2017
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Citation

Sasso and Burke (2017a, January 15). Uncovering affinities and brand equity by simply listening. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-affinities-and-brand-equity-by-simply-listening


Videos

The art of networking

Speech from Marcello Sasso, ESOMAR Representative for Italy.

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Marcello Sasso
June 15, 2014
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Citation

Sasso, M. (2014a, June 15). The art of networking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-art-of-networking


Videos

Jumping off the barricades

This session is about the evolution of the research demand client-side. It explains how clients are facing the internal dilemma of increasing demand for research vs shrinking budgets. Medium-large companies are internalising the research as much as...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Marcello Sasso, Michela Coin
June 15, 2014
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Citation

Sasso and Coin (2014a, June 15). Jumping off the barricades. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/jumping-off-the-barricades